What is a website worth if it can’t be found, and doesn’t convert visitiors into clients?
Unfortunately, not very much. The goal of SEO is to achieve higher volumes of quality traffic and improve a website’s overall ranking in the organic or non-paid portion of the search engine result pages (SERPs). Higher rankings are accomplished through the management of onsite and offsite factors associated with a particular website.

Search Engine Marketing, otherwise know as “SEM,” also promotes a website, but unlike SEO it’s
through the use of paid placements that are either contextual or image based. There are several
different advertising models within SEM which include; pay-per-click (PPC), pay-per-impression
(PPM), and pay-per-action (PPA).

• PPC - You pay the advertiser when your ad is clicked on
• PPM - You pay each time your ad is just displayed on an advertiser’s website
• PPA - You pay when your ad is clicked and a desired action occurs afterward (e.g. a sale)

Digital Laminate offers SEO Services that focus on your return on investment (ROI). The vast
majority of websites will benefit from some level of SEO. However, there are websites that
concentrate on saturated markets that could have a difficult time generating a positive ROI.
Our SEO services, like our website design service, start with an analysis. We conduct our
SEO analysis for three reasons. First, each website is totally unique. Second, a given
website’s competitors are also unique. Third, you can not formulate a thorough SEO action
plan unless you invest an ample amount of time to examine a broad range of onsite and offsite factors.

Our free organic search engine optimization analysis includes;

• Competition Analysis (to see which keywords they are targeting)
• Keyword Analysis (what are they and what is their search volume)
• Ranking Report to show where your site is currently ranked for keywords
• Brief overview of positive and negative factors associated with your website.

In addition to our SEO services, Digital Laminate provides pay per click management and search
engine marketing services. PPC ads can immediately generate targeted exposure on search
engines. PPC allows you to reach customers at the moment they are ready to buy. Here are
some other benefits of PPC advertising:

• Small initial investment
• Set your own budget
• Instant gratification
• Real-time Analytics
• Target very specific traffic (by keyword(s), time of day, geo location, etc)

Digital Laminate provides social media marketing consulting to clients looking to utilize social
media marketing (SMM) tools like Facebook, Twitter, LinkedIn, YouTube, and blogs. SMM tools
can attract attention to your business, and provide a conversation forum for current and
prospective clients. In most cases social media marketing should be used as an adjunct to other
forms of marketing. Here are some SMM benefits:

• Most if not all of the SMM tools are free
• Learning and using SMM tools is easy
• SMM can give you valuable insight into your business’s perception
• SMM can boost your search engine rankings through back link generation