Digital Laminate's Website Design Blog + News + Information » SEO http://www.digitallaminate.com/blog DigitalLaminate.com Blog - Website Design News - Serving Virginia Beach, Chesapeake, and Norfolk VA. Thu, 25 Feb 2010 13:35:35 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 What is Google Analytics? http://www.digitallaminate.com/blog/what-is-google-analytics-13/#utm_source=rss&utm_medium=rss&utm_campaign=what-is-google-analytics http://www.digitallaminate.com/blog/what-is-google-analytics-13/#comments Sun, 07 Feb 2010 18:13:49 +0000 admin http://www.digitallaminate.com/blog/?p=13 Google Analytics is a service that generates detailed statistics about the visitors to a website.  It’s contain 80 different metrics that can give you insight into visitor behavior, traffic levels, and visitor distribution.  Here are just a few examples of the metrics available:

  • Number of daily visitors
  • Top visited pages
  • Top exit pages
  • Average time spent within your site
  • Average number of pageviews per visit
  • Visitors geographic location
  • Bounce Rates
  • Average Conversion rate

Google Analytics also integrates seamlessly with Google’s AdWords pay-per-click advertising platform.  Once the two accounts are linked users can review online campaign goals.  Common campaign goals include:

  • Sales
  • Lead generation
  • Specific pageviews
  • Downloads a particular file
  • ROI

By using Google Anaylitcs, you can determine which ads are performing, and which are not.  This information allows you to better optimize PPC campaigns for higher conversion rates.

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